Site Analytics in WordPress: Building for Success

Presentation Description: It’s ridiculously easy to slap some Google Analytics code on a WordPress site, and step away. But there is a lot more that developers and site managers/owners SHOULD do with analytics to show more obvious development ROI, make getting data easier and allow for ongoing growth without loss of data.

In this session, we’ll help developers and site managers integrate data collection with WordPress’ features to create powerful insights, including:

  • Analytics checklists for new projects (including site migrations)
  • Development best practices for data collection
  • Google Analytics dashboard creation to cut through clutter and create actionable insight at a glance
  • Considerations for use of Google Analytics Classic vs. Universal in WordPress, including key compatibility issues with collection JavaScript
  • Additional options for data measurement beyond Google Analytics

Ideas presented will apply to both commercial and custom themes throughout the WordPress site lifecycle.

Slides: http://www.slideshare.net/JulieKosbab/implementing-google-analytics-in-wordpress